Jane Lehman - LinkedIn Post Analysis

Post Content

AI-generated summary: The post opens with a question — "What in your life is 'will-worthy'?" — and reframes wills as covering far more than just big-ticket items like homes and bank accounts. It calls out smaller, personal items (a favorite piece of jewelry, a quirky collection, passwords, social media accounts, and informal family expectations) and positions a will as a way to make those wishes clear and spare loved ones from guessing. The author ties the reminder to timing — noting that August is National Make-A-Will Month — and encourages readers to stop postponing estate planning. The tone is empathetic and practical, describing a will as both a practical document and a "love letter" that communicates what matters and what you want your family to know, closing with a gentle prompt to reflect on what they want their family to know.

Summary

This post reminds readers that wills should cover both large assets and small personal items, urging people to treat a will as a way to make their wishes clear and as a 'love letter' to family. It leverages National Make-A-Will Month to prompt action and reflection about what matters to leave behind.

Analysis

Hook Analysis

Rating: 80/100. Explanation: The opening question "What in your life is 'will-worthy'?" functions as an effective, empathetic hook — it's short, personal, and prompts immediate reflection. It serves as a pattern interrupt compared with typical legal posts that start with jargon. It could be even stronger with a more surprising statistic or a vivid, specific micro-story (e.g., a small item that caused a family dispute) to increase urgency.

Call to Action

Rating: 65/100. Explanation: The CTA is a soft prompt built into the post: linking to National Make-A-Will Month and asking "What do you want your family to know?" This invites reflection and could drive comments, but it's open-ended and passive. A stronger CTA would include a direct next step (e.g., "Book a 15-minute consult" or "Share one item you'd include in a will below") to convert interest into action or conversation.

Hashtag Strategy

The visible post text doesn't display explicit hashtags, but the URL slug and page metadata suggest topics like #legalissues, #legal, #law, #lawyer and the post calls out National Make-A-Will Month. This is a reasonable topical cluster for reach among legal and estate-planning audiences. To improve strategy: use 3-5 targeted hashtags mixing one broad reach tag (e.g., #EstatePlanning), one niche tag (e.g., #MakeAWillMonth), and 1–2 community or local tags (e.g., #EstatePlanningAttorney, #WillsAndTrusts). Avoid over-tagging; place them at the end of the post to reduce visual clutter.

Post Score: 72/100

readability: 75/100

content value: 70/100

hook strength: 80/100

call to action: 65/100

hashtag strategy: 60/100

engagement potential: 70/100

Post Details

Post ID: 7493290214241497088

Clean Feed URL: https://www.linkedin.com/feed/update/urn:li:activity:7493290214241497088/

Keywords

will planning, estate planning, last will and testament, digital assets, inheritance, legacy planning

Hashtags

##MakeAWillMonth, ##EstatePlanning, ##LegalAdvice

Topic Ideas

A checklist of "10 surprisingly will-worthy items" to include in your will (small, sentimental, and digital).
A short client story (anonymized) about how a clear will prevented a family dispute over a small heirloom.
Step-by-step guide: How to start drafting a simple will this month — what information to gather before you meet a lawyer.
Explainer post on how to include digital assets and passwords in estate planning safely and legally.
A local-focused post: How to find the right estate-planning attorney in your area and questions to ask in a 15-minute consult.