How to Write a LinkedIn Post - Step-by-Step Guide

Follow these steps to write LinkedIn posts that consistently get engagement, build your brand, and attract opportunities.

Step 1: Choose Your Topic

Write about what you know from experience. The best topics come from challenges you've overcome, lessons you've learned, or frameworks you've developed.

Step 2: Write Your Hook

Spend 50% of your writing time on the first 2-3 lines. Your hook must create curiosity, challenge assumptions, or promise specific value.

Step 3: Structure Your Content

Use the problem-agitate-solution framework, or list format with numbered steps. Keep paragraphs to 1-2 sentences max.

Step 4: Add Your CTA

End with one specific question or action. "What's the one tool you can't live without?" is better than "What do you think?"

Step 5: Add Hashtags

Add 3-5 relevant hashtags at the end. Mix broad and niche tags for optimal reach.

Step 6: Review and Publish

Read your post on mobile before publishing. Remove filler words. Ensure every sentence adds value.